The fame of Maison Boulard originates in the inspiration of one man, Pierre-Auguste Boulard, who founded his prestigious distillery in the Pays d’Auge in 1825. Four generations followed, driven by the desire to push the famous apple eau-de-vie even further. Beyond tradition, beyond the Norman territory, beyond the classical consumption modes, Boulard revisits the calvados to turn it into something subtle and exceptional. Creation of Maison Boulard
Son of Pierre-Auguste Great-grand-son of Pierre-Auguste Pierre Boulard
Founder of Calvados Boulard
Grand-son of Pierre-Auguste Vincent Boulard
Great-great-grand-son of Pierre-Auguste
A family of international pioneers
Calvados Boulard conquers Europe and Africa. 1947
The first crates of Calvados Boulard are sent to the USA, Canada and Scandinavia. Soon after, they will reach Japanese ports. From the very beginning of the 20th century, Maison Boulard’s fondness for adventure and travels has led it to markets far from France. Throughout the world it has revealed the best of Calvados, this still-confidential and “so French” treasure.
Precursor of the use of double distillation in the region, the Boulard family campaigns for the creation of this appellation in order to promote the distillation method and the unique terroir of the Pays d’Auge region. An initiative backed by the Boulard family leads to the creation of the AOC Calvados Pays d'Auge.
Tribute to Eisenhower In 1951, Lucien Boulard sends General Eisenhower, commander in chief of the Supreme Headquarters Allied Expeditionary Force during World War II, a bottle of Boulard calvados. This bottle of 1910 Calvados Pays d'Auge, sign of the eternal gratitude of the Maison and of a whole country for their liberators, will be warmly welcomed by Ike Eisenhower.
In 2014, in remembrance for the 70th birthday of the landings in Normandy, Boulard organized a charity auction to the benefit of the Greatest Generation Foundation. A limited edition “cuvée Ike” of 15 bottles is created at this occasion. The first bottle was given as a present to Eisenhower’s great-grand-son, the second one to American president Barack Obama.
On this occasion, the Greatest Generation Foundation offered Maison Boulard a 49-star US flag carried during the landings, as well as an Ike jacket which belonged to the 44th American regiment in 1944.
Spirit France acquires Maison Boulard.
The Boulard family joins with the Pellerin family, owners of calvados Lecompte. 1995
The Martini & Rossi group becomes the exclusive reseller for Boulard.
Launch of the 12-Barrel Collection Faithful to its innovational spirit and its will to bring its brand beyond the frontiers, Maison Boulard launches a series of calvados blends with innovating Finishes.
Boulard is the most renowned Calvados Pays d'Auge maison.